Once in a while when our lucky stars align, we stumble upon a body of inspiring work that lights up all our senses. Today, it is our honour to share with you Hong Kong photographer Jada Poon’s beautiful portraiture brand called Beloved. Beloved celebrates femininity through the power of portrait photography and storytelling. By capturing delicate portraits of women in different stages of their lives–whether it be a recent engagement, wedding, pregnancy, promotion, transition in life, or even health battle–Jada aims to empower her subjects by making them feel beautiful and worthy, immortalizing their transformative journey, uplifting them, and ultimately, allowing them to fall more in love with who they are. Through Beloved, Jada seeks to create heirloom pieces of each woman she photographs–a legacy of authentic beauty, encompassing all ages and all stages of life to be cherished through times and generations.
Every woman has a unique story to tell. And Jada can help translate your story into a memorable experience as she brings out the best in you through her photos. These photos are not merely keepsakes of memories, but reminders of your innate beauty, strength, and grace–qualities that make every woman admirable and beautiful. Here are the stories of four women who have gone through the Beloved journey.
Veronica – Stylist and Bride-to-Be
Initially filled with self-doubt, Veronica learned to trust her unique sense of style and use her gifts to empower other women through fashion. In this bridal shoot, Veronica exudes grace, with her confidence anew and with the determination to impart this to every woman she encounters.
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